Evelyn & Co.
PROJECT SCOPE
Evelyn & Co. approached us seeking to elevate their email marketing strategy with a fresh, cohesive visual identity and an improved user experience. Our goal was to create a series of branded email templates that seamlessly blended their elegant style with modern, responsive design all while driving stronger engagement and conversions.
MY SOLUTION
I designed a suite of email templates for newsletters, product launches, and special promotions, each aligned with Evelyn & Co.’s sophisticated aesthetic. These templates included:
· Clean, responsive layouts that adapt beautifully across devices
· Strong hierarchy of content to guide the reader’s eye
· Personalized sections for dynamic product recommendations
· Subtle use of brand colors and typography for visual consistency
To support the campaign’s success, I also provided best-practice guidance for subject lines, CTAs, and A/B testing strategies.
THE RESULT
Within the first two months:
· Open rates increased by 25%
· Click-through rates improved by 18%
· Email-driven conversions rose by 15%
This project helped Evelyn & Co. create stronger connections with their audience, laying the foundation for ongoing marketing success.
